SEO Case Study: Roofing and Waterproofing Contractor

What was the challenge?

A contractor doing villa roofs, terraces and commercial waterproofing was invisible when heavy rain sent homeowners online. The site listed products rather than problems. Enquiries came through a phone number shared with its other trading business, so the owner could not tell what marketing was working.

What was the strategy?

1. 01

   Write for the leak the homeowner has, not the membrane the contractor uses

2. 02

   Build proof through dated project examples by area

3. 03

   Prepare a page set for storm and water damage before rainy months

What exactly was done?

3 moves, each with what was done and why it mattered.

1. 01Content

   Wrote problem-led pages

   Published pages on roof leak repair, terrace waterproofing, villa water damage and pergola and shingle roofs, with materials, warranty terms and how a survey works.

   Why it mattered: Homeowners rarely know the product name. Pages around the visible problem matched their searches and let them request a survey straight away.

2. 02Proof

   Published project examples by area

   Added before-and-after work with location, scope, materials and warranty for projects across its service area.

   Why it mattered: Large outlays need proof. Project pages also ranked for area searches and gave sales something to send to hesitant buyers.

3. 03Seasonal

   Prepared for rainy-month demand

   Kept storm response pages live all year, updated the Business Profile before winter and added a short triage form asking about the leak.

   Why it mattered: Search demand jumps after a storm and contractors fill up quickly. Being ready, and sorting urgent jobs, won the work.

What do I stand for?

• Problem first, product second

  People search for the leak, not the membrane.

• Proof by postcode

  A project nearby does more than a general claim of experience.