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SEO case study 01 / 04 · Higher Education

SEO Case Study: Government University in the UAE

8K → 16K+ organic traffic, 100% growth in a single year

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Google Search Console
SEO case study proof: Google Search Console performance report for a UAE government university, comparing the last 28 days (5.39K clicks, 442K impressions) with the previous 28 days (2.16K clicks, 269K impressions).
Last 28 days against the previous 28: clicks up from 2.16K to 5.39K and impressions from 269K to 442K, with average CTR rising from 0.8% to 1.2%. Real screenshot, cropped only to keep the client anonymous.

+100%

Organic traffic (8K → 16K+)

3x

Conversions from commercial keywords

32 → 86

Ahrefs site health score

The challenge

What was the challenge?

A government university in the UAE had strong programs but weak organic visibility. Prospective students simply weren't discovering its degree pages through search.

The strategy

What was the strategy?

  1. 01

    Prioritise commercial-intent program pages that drive enrollment enquiries

  2. 02

    Rebuild on-page SEO across every individual program page

  3. 03

    Earn authority from UAE and education-industry websites

The execution

What did the work involve?

  1. Implemented advanced on-page strategies on each program page

  2. Lifted the site's Ahrefs health score from 32 to 86

  3. Acquired relevant backlinks from UAE and education-sector sites

How the results were verified

  • Verified via Looker Studio reporting sourced from Google Search Console.
  • The client stays anonymous to protect confidentiality; the numbers are real.

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