I help Dubai brands get found on Google, and now on ChatGPT too.
I'm Raaquib Pathan, an SEO consultant based in Dubai. Over the past seven years I've helped businesses turn organic search from an afterthought into one of their most reliable growth channels. These days my focus is Dubai brands, and making sure they're the ones cited when buyers ask ChatGPT, Perplexity, Gemini or Claude for a recommendation.
My approach is simple: combine advanced on-page strategy, high-quality link building and next-generation AI search optimization to drive sustainable revenue, not just traffic that looks good in a report.
As featured in
From agency floor to trusted consultant
I started in 2019 on the agency floor at Citrusbug, learning SEO the hands-on way: audits, on-page work and the unglamorous fundamentals across dozens of clients. That grounding taught me that most SEO problems aren't mysterious; they're just unaddressed.
From there I moved deeper into product, leading SEO for a B2B SaaS platform and managing accounts across CRM, health-tech and marketing brands. I saw first-hand how organic search could drive the majority of a company's revenue when it's treated as a real channel. On one SaaS account, 95% of revenue came from search.
Today I consult independently from Dubai, working with brands across the UAE that want senior SEO thinking without the overhead of an agency or a full-time hire. More of that work now happens inside AI search: when someone asks an AI assistant who to call, I want my client's name in the answer. The brands change; the obsession with measurable outcomes doesn't.
How I think about SEO
Four principles that shape every engagement, from a one-off audit to fractional leadership.
Revenue over rankings
A keyword on page one means nothing if it doesn't convert. I work backwards from pipeline, choosing the pages, intent and links that actually grow the business.
Compounding, not quick hacks
Sustainable organic growth comes from fundamentals done well: clean technical foundations, genuinely useful content and authority earned the right way.
Built for the AI era
Search is splitting across Google, ChatGPT, Perplexity and AI Overviews. I build visibility that holds up wherever your buyers are actually asking their questions.
Honest, senior counsel
No jargon, no smoke. You get a direct read on what's working, what isn't, and where your next dollar of effort is best spent.
Seven years, every side of the table
Agency, in-house SaaS and independent consulting, the range that lets me see your SEO challenge from every angle.
- 2019 – 20212 yrs
SEO Executive
Citrusbug
Cut my teeth on agency SEO, learning on-page, audits and the fundamentals across a portfolio of clients.
- 2021 – 20221 yr
SEO Team Lead
Salesmate (Sales CRM)
Led SEO for a B2B SaaS CRM, building the content and internal-linking engine that turned organic into a core growth channel.
- 2022 – 20253 yrs
SEO Account Manager
Ubrik Media (Dubai-based Marketing Agency)
Managed SEO for clients at a Dubai marketing agency, gaining deep, hands-on experience with the UAE search market.
- 2025 – PresentPresent
Independent SEO Consultant
Dubai, UAE
Now consulting independently, helping Dubai and UAE brands grow through Google search and AI visibility.
What you actually get
Google Certified
Certified by Google and continually retrained as search and AI shift, so the advice reflects how ranking works today.
7+ Years of Experience
Hundreds of pages ranked since 2019, for brands in Dubai, across the UAE and abroad.
Agency + SaaS + Freelance
I've sat on every side of the table: in-house SEO lead, agency account manager and independent consultant.
AI Search Expertise
Early, hands-on work getting brands cited inside ChatGPT, Perplexity and Google AI Overviews.
Proven Revenue Impact
I've helped Dubai businesses turn organic search into a real revenue channel: more than 10 million AED generated from organic alone.
Revenue, Not Vanity Metrics
I track what actually grows a business (revenue, qualified leads and pipeline from organic), not rankings or traffic that look good but never convert.
A few of the brands and organizations I've supported
Let's write your growth story next.
If you want a senior SEO consultant who optimises for revenue and gets your brand into the AI conversation, let's talk.