What was the challenge?
A Dubai gold and jewellery retailer was attracting browsers but not buyers. The site lacked pages built around genuine buying intent.
What was the strategy?
- 01
Focus relentlessly on buying-intent pages that convert
- 02
Build topical authority with middle- and bottom-of-funnel content
- 03
Earn trust signals from UAE investment-related websites
What did the work involve?
Published MOF/BOF blogs and passed internal links to priority landing pages
Acquired backlinks from relevant UAE investment sites
Aligned content with high-intent commercial keywords
How the results were verified
- Verified via Google Search Console performance data.
- The client stays anonymous to protect confidentiality; the numbers are real.
Next case study
B2B SaaS, Sales CRM
12K → 35K organic traffic, 95% of revenue from search
