I'm Raaquib Pathan, an AI SEO consultant based in Dubai. I help B2B SaaS companies, universities, manufacturers and retail brands get cited inside ChatGPT, Gemini, Perplexity and Google AI Overviews, drawing on seven years of turning search into measurable revenue.
Raaquib Pathan
Google Certified · SEO & AI Search Consultant
Trusted by universities, SaaS companies and global brands
Search is going zero-click. People increasingly get their answer straight from ChatGPT and Google AI Overviews, without clicking a link.
I help brands become the source those AI answers cite. Here is what that looked like for a new B2B SaaS in three months.
2,000+
Organic clicks per month
Reached within the first three months, measured in Google Search Console.
100K
GenAI impressions in GSC
Logged in the new Search Console Generative AI features report, inside three months.
200+
Referral visits from LLMs
Sessions from ChatGPT and other major AI assistants, tracked in GA4.
50+
Signups per month
New product signups per month after the first quarter of work.
EU .gov
Natural government links
Editorial links earned from European government domains, entirely unpaid.
The ten blue links are giving way to one AI-generated reply that names only a few brands. The window to become one of them is open now.
AI SEO is the practice of optimising a brand so AI search tools like ChatGPT, Google AI Overviews, Gemini and Perplexity find, cite and recommend it. GEO, AEO and LLM SEO are related names for the same goal: getting your brand named inside the answer itself.
Raaquib Pathan is an AI SEO consultant based in Dubai with 7+ years of experience in SEO. He helps SaaS, higher-education, manufacturing and retail brands get cited inside ChatGPT, Google AI Overviews, Gemini and Perplexity. He combines traditional SEO with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and LLM SEO, and measures AI visibility instead of guessing at it.
None of this replaces traditional SEO. It extends it. The same fundamentals behind technical SEO and authority are exactly what make AI engines cite you, so I build both together.
The same fundamentals that earn AI citations are what produced these outcomes across higher education, retail, SaaS and manufacturing. Every figure is verified in Search Console, Looker Studio or Ahrefs.
+100%
Organic traffic doubled
8K → 16K+ monthly visits
Higher-education provider, inside twelve months
+93%
Growth in six months
4.7K → 9.3K+ visits
Retail brand, focused on high-intent buyers
12K → 35K
SaaS organic sessions
+65% revenue in a year
B2B SaaS product, ~95% of revenue from search
5K → 45K
Category-leading visibility
9x organic growth
Global manufacturer, ahead of every rival
My AI SEO services cover six areas. Each one is built on the traditional SEO foundations that make AI citations stick.
Be the brand generative engines pull from and name.
Reshape pages into the format AI tools lift verbatim.
Make LLMs treat your brand as a credible source.
Sharpen how your brand is understood as an entity.
Win placement inside Google's AI Overviews.
Structure the site so AI crawlers parse and cite it cleanly.
AI SEO optimization is not one playbook. Each engine selects and cites sources differently, so I optimise for how every one of them decides which brands to name.
Every engagement follows four steps, from a baseline audit of where AI engines cite you today to ongoing measurement of what's working.
I map where your brand currently surfaces, and where it doesn't, across ChatGPT, Gemini, Perplexity and AI Overviews, then benchmark it against the competitors the models already cite.
We sharpen how your brand is understood as an entity and prioritise the prompts and topics worth owning, with an answer-first content plan built for both Google and AI engines.
I execute the on-page, schema, llms.txt and digital-PR work that turns your site into a source models trust: the citations and authority signals that move AI visibility.
Visibility inside AI answers is tracked, not guessed. We monitor citations, share of voice and the leads they drive, then double down on what's working.
You work directly with the consultant who builds the strategy and owns the outcome: experience, not a label.
Certified by Google and retrained as search and AI shift, so the advice reflects how ranking and AI citation work today, not last year.
Since 2019, across higher education, SaaS, manufacturing and retail, through every major algorithm and AI search update.
In-house SEO lead, agency account manager and independent consultant. I read your challenge from each angle, then act on it.
Plenty of people now sell themselves as an AI-powered SEO expert. My AI search work is hands-on: getting brands cited inside ChatGPT, Perplexity and AI Overviews, as the SaaS case study shows.
I've turned organic search into a revenue channel worth millions for clients, verified in Search Console, Looker Studio and Ahrefs, not estimated.
AI visibility only matters if it drives qualified leads and revenue. That's what I optimise for, and what I report against.
More on my background and the path here is on the about page. Building an early-stage brand? See my startup AI SEO consulting. I'm based in Dubai and work with brands worldwide.
Real bylines under my own name: the kind of editorial authority that teaches both Google and AI models to trust a source. Click any logo to find my name on the live article.
Senior leaders and partners I've worked with, in their own words, each recommendation verified on LinkedIn.
We've had the privilege of working with Raaquib for the past 7 years, and he has been leading our SEO team with remarkable dedication. What stands out most about him is his focus on building a strong, sustainable foundation. While his strategies are not about chasing quick wins, the long-term results are tremendous and lasting. Thanks to the solid groundwork he creates, we've seen consistent growth and inbound opportunities that continue to compound over time.
I worked with Raaquib on QuickMail's off-page SEO for a period of over 6 months. He is dedicated, resourceful, he has a can-do attitude, and he has experience in many areas of SEO. He helped us achieve great results during his time with us, and I warmly recommend him for any future off-page SEO projects.
Raaquib is a specialist, who is not only an expert in his domain, but has an in-born skill to plan, implement and handle his clients with ease. And right after he assures, he delivers. One step further... Raaquib spends enough time looking through your brand to know what genuinely works versus what doesnt. Therefore: no fluff, just SERP stuff. Keep up with the 'postioning'.
Raaquib knows how to get SEO results for his clients! When I worked with him, he explained in detail the time that it would take to get the results and actually got the results by moving the positions of the keywords to higher ranks. He is good at what he does, no doubt!!!
The questions founders and marketing leaders ask most before hiring help with AI search.
An AI SEO consultant optimises a brand so AI-powered search tools (ChatGPT, Google AI Overviews, Gemini and Perplexity) surface, cite and recommend it. In practice that means sharpening your entity footprint, restructuring content into answer-first formats, and earning the schema, citations and authority signals that make AI engines treat your brand as a trusted source. Raaquib Pathan does this alongside traditional SEO, so you grow on Google and inside AI answers at the same time.
Hire a consultant if you want senior judgement on strategy and one person accountable for results. An AI SEO agency or AI SEO company suits teams that mainly need high-volume execution across many channels. With me, you work directly with the person who builds the strategy, and I bring in trusted specialists when a project needs extra hands. I cover the trade-offs in detail in SEO consultant vs agency.
You earn it the way you earn rankings: by becoming a source the model can trust and attribute. That means a clean, connected entity footprint, content written in self-contained and quotable passages, structured data and an llms.txt that guides AI crawlers, plus digital PR and high-authority citations that teach models your brand is credible. I prioritise the specific prompts your buyers ask, then build the signals each engine uses to choose who it names.
No, it extends it. The same fundamentals that rank you on Google (crawlable architecture, authority, genuinely useful content) are what make AI engines cite you. AI SEO adds entity optimisation, answer-first structuring and AI-specific trust signals on top. The brands winning in AI answers are almost always the ones with strong traditional SEO foundations, so I build both together.
By tracking whether, and how often, your brand is named and cited across ChatGPT, Gemini, Perplexity and Google AI Overviews for the prompts that matter, then watching share of voice against competitors over time. I tie that back to the leads and pipeline it produces, so AI visibility is reported as a measured outcome rather than a vague promise.
Most brands see early movement in AI citations within a few months, often faster than classic rankings, because well-structured, authoritative content is what these models reward. The exact pace depends on your starting authority and how competitive your space is. For the B2B SaaS in my AI SEO case study, GenAI impressions in Search Console reached 100K inside three months. I'll give you an honest, benchmarked forecast before we start.
llms.txt is a simple file at the root of your site that points AI crawlers and large language models to your most important, citation-worthy content, a lightweight standard emerging the way robots.txt and sitemaps did. It won't fix weak content on its own, but as part of an AI-readable architecture it helps the right pages get parsed and cited cleanly. Most brands serious about AI visibility should have one.
Pricing depends on scope, with ongoing consulting starting from AED 1,200 per month. Many clients start with a focused AI visibility audit that produces a prioritised action plan, then move to ongoing consulting where I lead strategy and execution. You work directly with me, so more of your budget goes into the work than into agency overhead.
Book a free strategy call. I'll show you where your brand surfaces in AI answers today, where it doesn't, and the fastest path to becoming the source ChatGPT, Gemini and Perplexity cite.
