DefinitionsWhat is AI SEO?
Answer-first, so both you and the AI engines can lift it cleanly. AI SEO, GEO, AEO and LLM SEO are related names for one goal: own the AI citation.
Raaquib Pathan is an AI SEO consultant with 7+ years of experience helping brands get cited inside ChatGPT, Google AI Overviews, Gemini and Perplexity. He combines traditional SEO with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and LLM SEO — structuring entities, content and authority so AI engines name your brand as a trusted source, and measuring that visibility rather than guessing at it.
- AI SEO
- AI SEO is the practice of optimising a brand so AI-powered search tools — ChatGPT, Google AI Overviews, Gemini and Perplexity — surface, cite and recommend it. It extends traditional SEO from ranking pages to earning the citation inside an AI-generated answer.
- Generative Engine OptimizationGEO
- Generative Engine Optimization (GEO) is the discipline of structuring content, entities and authority signals so generative engines pull from your site and name your brand when they compose an answer. It is the AI-era counterpart to ranking on page one.
- Answer Engine OptimizationAEO
- Answer Engine Optimization (AEO) shapes pages into the clean, question-first format that answer engines lift directly into their responses. Clear definitions, self-contained passages and explicit entities make content easy for a model to quote.
- LLM SEO
- LLM SEO builds the trust signals — schema, citations and digital PR — that make large language models treat your brand as a credible source worth recommending. It is GEO and AEO viewed through the lens of how a specific model selects and attributes sources.
None of this replaces traditional SEO — it extends it. The same fundamentals behind technical SEO and authority are exactly what make AI engines cite you, so I build both together.