What was the challenge?
A B2B sales CRM had landing pages that weren't ranking and weren't generating leads. Organic was an untapped channel.
What was the strategy?
- 01
Turn dormant landing pages into ranking, lead-generating assets
- 02
Build a content engine around informational intent and link-magnet pieces
- 03
Engineer a backlink flywheel through win-win SaaS partnerships
What did the work involve?
Published informational blogs, listicles and link-magnet content at scale
Implemented solid internal linking to funnel authority to money pages
Collaborated with SaaS brands for backlinks via mutually beneficial deals
How the results were verified
- Verified via Ahrefs. 95% of revenue was driven by organic search.
- The client stays anonymous to protect confidentiality; the numbers are real.
Next case study
Global Manufacturing Brand
5K → 45K organic traffic, total category dominance
