What was the challenge?
A licensed payment gateway competed with global brands and local banks for merchants. Its pricing was hidden behind a sales form, its developer docs lived on a separate subdomain with no internal links, and searches like "payment gateway for Shopify" or "Apple Pay integration" went to competitors.
What was the strategy?
- 01
Build an integration page for every ecommerce platform and payment method
- 02
Publish transparent pricing and comparisons
- 03
Make the developer docs part of the main site's SEO
What exactly was done?
4 moves, each with what was done and why it mattered.
- 01Site structure
Integration pages
Created pages for Shopify, WooCommerce, Magento, OpenCart, Apple Pay, Google Pay and buy-now-pay-later providers, each with setup steps, fees and supported currencies.
Why it mattered: Merchants search for a gateway that works with their platform. Integration pages caught those searches at the moment of choice.
- 02Content
Pricing in the open
Published standard pricing with a fee calculator, and a fair comparison of local gateway fees.
Why it mattered: Pricing is the most searched question. Showing it brought in merchants who had already accepted the cost.
- 03Technical SEO
Developer docs brought into the fold
Moved docs to a subfolder, added navigation and internal links, and optimised API reference pages for searches like "payment API".
Why it mattered: Developers often choose the gateway. Docs that rank put the product in front of the people who decide.
- 04Authority
Industry reports and partner links
Published a yearly ecommerce payments report and earned links from platform partner directories.
Why it mattered: Partner directory links are highly relevant and send merchants who are already setting up a store.
What do I stand for?
Sell to the builder
Developers pick payment tools. Their search journey matters as much as the business owner's.
Clear pricing wins trust
Hidden pricing slows the sale. Open pricing filters and speeds it up.
About this case study
- This is an example engagement: a representative project showing how I approach SEO for this industry and the kind of results the approach is built to deliver.
- The business, figures and charts are examples, not a specific client's verified data. For verified results, see my SEO case studies.
Payment Gateway SEO Consultant in Dubai
Integration pages for every platform, a clear pricing page, and developer docs that rank.
