What was the challenge?
A family-run mover with its own trucks and crews lost most searches to lead-generation sites that sell the same customer to several firms. Its site offered a single quote form, no prices and no mention of the building move-in permits that cause most last-minute stress.
What was the strategy?
- 01
Publish honest price guides that lead sites avoid
- 02
Build route pages for popular international destinations
- 03
Answer building access and move-in permit questions
What exactly was done?
3 moves, each with what was done and why it mattered.
- 01Content
Published price guides by home size
Added typical ranges for studios to five-bed villas, explaining what changes the price, such as distance, packing, parking and handyman work.
Why it mattered: "How much" is the first question. Honest ranges beat vague forms and attracted people who were ready to book.
- 02Routes
Built international route pages
Wrote pages for the most requested international destinations, covering shipping options, timing, customs documents and door-to-door pricing bands.
Why it mattered: International moves carry far higher values. Specific routes face less competition and attract buyers close to a decision.
- 03Local
Answered building access questions
Published guides to move-in permits, lift bookings and truck access in the city's busiest residential areas.
Why it mattered: These practical details earned links, built trust and were exactly what AI assistants pulled into answers about moving home.
What do I stand for?
Say what it costs
Price ranges filter out poor leads and build trust.
Compete where lead sites are thin
Practical knowledge from real moves is hard for a lead site to copy.
About this case study
- This is an example engagement: a representative project showing how I approach SEO for this industry and the kind of results the approach is built to deliver.
- The business, figures and charts are examples, not a specific client's verified data. For verified results, see my SEO case studies.
Industry guides
Moving Company SEO Consultant in Dubai
Clear price guides, international route pages and the building permit questions every other mover ignored.
