SEO Case Study: Licensed Community Charity in the UAE

What was the challenge?

A licensed charity ran its largest appeals through social media and rebuilt campaign pages each Ramadan, then removed them afterwards. Pages explaining how Zakat and Sadaqah donations are used were thin, Arabic pages were limited, and permit details that help donors verify a campaign were not visible.

What was the strategy?

1. 01

   Keep permanent campaign pages that build authority year on year

2. 02

   Answer donor questions about Zakat, Sadaqah and verification

3. 03

   Publish impact reporting people can trust

What exactly was done?

3 moves, each with what was done and why it mattered.

1. 01Content

   Built permanent campaign and giving pages

   Created lasting pages for Zakat, Sadaqah, iftar meals and orphan support in Arabic and English, updated yearly and live six weeks before Ramadan.

   Why it mattered: Giving peaks at predictable times. Pages that keep their URL and links rank better each year than pages rebuilt from zero.

2. 02Trust

   Made licences and impact easy to verify

   Displayed licence and campaign permit details, published annual accounts and explained in plain terms how donations reach people.

   Why it mattered: Donors want proof before giving online. Clear verification helps them and protects the charity from confusion with unlicensed appeals.

3. 03Conversion

   Simplified the donation path

   Reduced donation steps, added Apple Pay and clear suggested amounts, and improved mobile speed on campaign pages.

   Why it mattered: Most donations came from phones in short sessions. A shorter path raised completed donations without any extra traffic.

What do I stand for?

• Keep the URL, update the year

  Permanent pages build authority that seasonal pages keep losing.

• Show the permit

  Verification details build confidence in giving online.