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SEO case study 04 / 04 · Manufacturing

SEO Case Study: Global Manufacturing Brand

5K → 45K organic traffic, total category dominance

Looker Studio
SEO case study proof: Looker Studio bar chart of organic traffic conversions for a global manufacturing brand by quarter, rising from roughly 450 in Q4 2022 to more than 900 by Q3 2024.
Organic conversions by quarter, Q4 2022 to Q3 2024: from around 450 a quarter to more than 900, the doubling that shows up in the year-over-year numbers. Real screenshot, cropped only to keep the client anonymous.

5K → 45K

Organic traffic (9x growth)

38%

Lead over nearest competitor

2x

Conversions year over year

The challenge

What was the challenge?

A well-known manufacturing brand had real-world authority but limited search dominance. Competitors were winning visibility it should have owned.

The strategy

What was the strategy?

  1. 01

    Leverage existing brand authority to earn premium backlinks and PR

  2. 02

    Run keyword-gap analysis against top competitors in each region

  3. 03

    Improve UX and Core Web Vitals to support rankings at scale

The execution

What did the work involve?

  1. Collaborated for high-quality backlinks including press releases

  2. Published relevant pages closing regional keyword gaps

  3. Lifted Ahrefs site health from 62 to 91 while improving CWV

How the results were verified

  • Verified via Looker Studio reporting sourced from Google Search Console.
  • The client stays anonymous to protect confidentiality; the numbers are real.
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