What was the challenge?
A fit-out contractor with 18 years of work on offices, restaurants and retail units won almost all its work through referrals and tenders. Its website was a gallery of photos with no text. Facility managers and business owners searching "office fit out company Dubai" or "restaurant fit out Dubai cost" found larger firms and directories.
What was the strategy?
- 01
Turn the photo gallery into project pages with scope, timeline and challenges
- 02
Build sector pages for offices, restaurants, retail and clinics
- 03
Answer the approvals and cost questions clients search before they call
What exactly was done?
4 moves, each with what was done and why it mattered.
- 01Content
Project pages from the portfolio
Wrote 32 project pages covering the client sector, size, scope, timeline, approvals handled and before-and-after photos.
Why it mattered: Clients shortlist contractors by similar past work. Project pages gave Google text to rank and gave buyers proof.
- 02Site structure
Sector pages
Built pages for office, restaurant, retail, clinic and villa renovation fit-outs, each linking to matching projects.
Why it mattered: Buyers search by type of space. Sector pages matched those searches and showed relevant work straight away.
- 03Content
Approvals and cost guides
Published guides on Dubai Municipality, civil defence and free zone approvals, plus fit-out cost per sq ft by sector.
Why it mattered: Approvals and cost are the biggest worries for clients. Clear guides earned trust, links and enquiries from people early in planning.
- 04Local SEO
Profile, directories and reviews
Optimised the Business Profile, listed the company on construction directories, and asked past clients for reviews.
Why it mattered: B2B buyers still check Google reviews. A strong profile supported the site in local searches.
What do I stand for?
Show the work
In construction, proof is the project. Every project deserves a page that explains it.
Answer the scary questions
Cost and approvals stop clients from calling. Answering them openly starts conversations.
About this case study
- This is an illustrative case study: a representative engagement showing how I approach SEO for this industry and the kind of results the approach is built to deliver.
- The business, figures and charts are illustrative, not a single client's verified data. For verified results, see my SEO case studies.
Construction Company SEO Consultant in Dubai
Project pages with scope and timelines, sector pages for offices, retail and F&B, and guides to Dubai approvals.
