What was the challenge?
A wholesale supplier of hotel amenities, linen and housekeeping products sold to hotels and restaurants across the GCC. Buyers searched "hotel amenities supplier UAE" or "bulk bath towels Dubai", but the supplier's catalogue was a PDF and its site had a single contact form.
What was the strategy?
- 01
Turn the catalogue into product pages with specs, MOQs and certifications
- 02
Build sector pages for hotels, restaurants and serviced apartments
- 03
Put a request-for-quote option on every page
What exactly was done?
4 moves, each with what was done and why it mattered.
- 01Site structure
Product pages from the catalogue
Built 380 product pages with specifications, materials, minimum order quantities, certifications and lead times.
Why it mattered: Trade buyers search specific products and specs. Each page could now rank and capture the enquiry directly.
- 02Content
Sector pages
Created pages for hotels, restaurants, serviced apartments and spas, each with recommended product sets.
Why it mattered: Buyers search by their sector. Sector pages matched those searches and suggested complete orders.
- 03Conversion
RFQ on every page
Added a quick request-for-quote and WhatsApp button to every product, and a trade account application.
Why it mattered: B2B buyers want a quote, not a basket. Easy RFQs converted far more visitors.
- 04Authority
Hospitality industry links
Earned links from hospitality associations, trade shows and supplier directories.
Why it mattered: Relevant links built authority with the buyers and search engines that matter.
What do I stand for?
Make the catalogue searchable
A PDF can't rank. Every product deserves a page.
Sell the way B2B buys
Quotes and trade accounts, not shopping carts.
About this case study
- This is an illustrative case study: a representative engagement showing how I approach SEO for this industry and the kind of results the approach is built to deliver.
- The business, figures and charts are illustrative, not a single client's verified data. For verified results, see my SEO case studies.
B2B Wholesale SEO Consultant in Dubai
Product pages with specs and MOQs, sector pages for hotels and restaurants, and an RFQ on every page.
