Case studies

Proof, not promises.

Every engagement below is anonymised to protect client confidentiality, but the numbers are real and verified in Google Search Console, Looker Studio or Ahrefs. No fabricated results, just outcomes I can stand behind.

+100%: Organic traffic growth
+93%: Traffic in 6 months
12K → 35K: SaaS organic visits
5K → 45K: Manufacturing traffic

Case Study 01

Government University in the UAE

Higher EducationUnited Arab Emirates

+100%

Organic traffic (8K → 16K+)

Conversions from commercial keywords

32 → 86

Ahrefs site health score

8K → 16K+ organic traffic, 100% growth in a single year

The challenge

A government university in the UAE had strong programs but weak organic visibility. Prospective students simply weren't discovering its degree pages through search.

Strategy

Prioritise commercial-intent program pages that drive enrollment enquiries
Rebuild on-page SEO across every individual program page
Earn authority from UAE and education-industry websites

Execution

Implemented advanced on-page strategies on each program page
Lifted the site's Ahrefs health score from 32 to 86
Acquired relevant backlinks from UAE and education-sector sites

Verified via Looker Studio reporting sourced from Google Search Console.

Case Study 02

Gold & Jewellery Business in Dubai

Retail · JewelleryDubai, UAE

+93%

Organic traffic in 6 months

Search impressions

Conversions via forms, WhatsApp & calls

4.7K → 9.3K+ organic traffic, 93% growth in 6 months

The challenge

A Dubai gold and jewellery retailer was attracting browsers but not buyers. The site lacked pages built around genuine buying intent.

Strategy

Focus relentlessly on buying-intent pages that convert
Build topical authority with middle- and bottom-of-funnel content
Earn trust signals from UAE investment-related websites

Execution

Published MOF/BOF blogs and passed internal links to priority landing pages
Acquired backlinks from relevant UAE investment sites
Aligned content with high-intent commercial keywords

Verified via Google Search Console performance data.

Case Study 03

B2B SaaS, Sales CRM

SaaS · B2BGlobal

12K → 35K

Organic traffic in 1.5 years

+65%

Revenue growth in one calendar year

Free trial sign-ups from organic

12K → 35K organic traffic, 95% of revenue from search

The challenge

A B2B sales CRM had landing pages that weren't ranking and weren't generating leads. Organic was an untapped channel.

Strategy

Turn dormant landing pages into ranking, lead-generating assets
Build a content engine around informational intent and link-magnet pieces
Engineer a backlink flywheel through win-win SaaS partnerships

Execution

Published informational blogs, listicles and link-magnet content at scale
Implemented solid internal linking to funnel authority to money pages
Collaborated with SaaS brands for backlinks via mutually beneficial deals

Verified via Ahrefs. 95% of revenue was driven by organic search.

Case Study 04

Global Manufacturing Brand

ManufacturingMulti-region

5K → 45K

Organic traffic (9x growth)

38%

Lead over nearest competitor

Conversions year over year

5K → 45K organic traffic, total category dominance

The challenge

A well-known manufacturing brand had real-world authority but limited search dominance. Competitors were winning visibility it should have owned.

Strategy

Leverage existing brand authority to earn premium backlinks and PR
Run keyword-gap analysis against top competitors in each region
Improve UX and Core Web Vitals to support rankings at scale

Execution

Collaborated for high-quality backlinks including press releases
Published relevant pages closing regional keyword gaps
Lifted Ahrefs site health from 62 to 91 while improving CWV

Verified via Looker Studio reporting sourced from Google Search Console.

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In their words

What people say about working with me

Recommendations from the managers, colleagues and partners I've worked with, each one verified on LinkedIn.

Every recommendation is verified on LinkedIn

Harsh ShahDirector, Citrusbug Technolabs

We've had the privilege of working with Raaquib for the past 7 years, and he has been leading our SEO team with remarkable dedication. What stands out most about him is his focus on building a strong, sustainable foundation. While his strategies are not about chasing quick wins, the long-term results are tremendous and lasting. Thanks to the solid groundwork he creates, we've seen consistent growth and inbound opportunities that continue to compound over time.

Verified recommendation on LinkedIn

Cristian UngureanuDigital Strategist, QuickMail

I worked with Raaquib on QuickMail's off-page SEO for a period of over 6 months. He is dedicated, resourceful, he has a can-do attitude, and he has experience in many areas of SEO. He helped us achieve great results during his time with us, and I warmly recommend him for any future off-page SEO projects.

Verified recommendation on LinkedIn

Azhad AliwafaClient Success Manager, Ubrik Media

Raaquib is a specialist, who is not only an expert in his domain, but has an in-born skill to plan, implement and handle his clients with ease. And right after he assures, he delivers. One step further... Raaquib spends enough time looking through your brand to know what genuinely works versus what doesnt. Therefore: no fluff, just SERP stuff. Keep up with the 'postioning'.

Verified recommendation on LinkedIn

Newton DantasDigital Marketing Manager, Ubrik Media

Raaquib knows how to get SEO results for his clients! When I worked with him, he explained in detail the time that it would take to get the results and actually got the results by moving the positions of the keywords to higher ranks. He is good at what he does, no doubt!!!

Verified recommendation on LinkedIn

Trusted by universities, SaaS companies and global brands

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