SEO Consulting
Senior strategic direction for your growth team: a prioritised roadmap, forecasting and the judgement calls that make organic search a reliable revenue line.
- Growth roadmap
- Revenue forecasting
- Advisory or hands-on
SEO & AI Search Consultant · Working with brands worldwide
An SEO Consultant Who Turns Search Into Predictable Revenue
I'm Raaquib Pathan, an SEO consultant based in Dubai, working with SaaS companies, universities, manufacturers and retail brands worldwide. For seven years I've turned organic search into a measurable growth channel, and I now do the same inside AI answers from ChatGPT and Google's AI Overviews.
- 7+
- Years in SEO
- 9x
- Peak organic growth
- $10M+
- Revenue generated via SEO
Raaquib Pathan
SEO Consultant · Google Certified
Trusted by universities, SaaS companies and global brands
Featured case study · AI search
How I Built AI Search Visibility for a SaaS Brand
Search is going zero-click. People increasingly get their answer straight from ChatGPT and Google AI Overviews, without clicking a link.
I help brands become the source those AI answers cite. Here is what that looked like for a new B2B SaaS in three months.
2,000+
Organic clicks per month
Reached within the first three months, measured in Google Search Console.
100K
GenAI impressions in GSC
Logged in the new Search Console Generative AI features report, inside three months.
200+
Referral visits from LLMs
Sessions from ChatGPT and other major AI assistants, tracked in GA4.
50+
Signups per month
New product signups per month after the first quarter of work.
EU .gov
Natural government links
Editorial links earned from European government domains, entirely unpaid.
Proven results
SEO results, measured in revenue, not vanity metrics.
A snapshot of outcomes spanning higher education, retail, SaaS and manufacturing. Every figure is verified in Search Console, Looker Studio or Ahrefs, and tied to pipeline you can actually measure.
+100%
Organic traffic doubled
8K → 16K+ monthly visits
Higher-education provider, inside twelve months
+93%
Growth in six months
4.7K → 9.3K+ visits
Retail brand, focused on high-intent buyers
12K → 35K
SaaS organic sessions
+65% revenue in a year
B2B SaaS product, ~95% of revenue from search
5K → 45K
Category-leading visibility
9x organic growth
Global manufacturer, ahead of every rival
What I do
SEO consulting services built around revenue, not rankings
My SEO consultant services come in two shapes: a single high-leverage project, or embedded, fractional SEO leadership. Either way, the work ladders up to qualified pipeline you can measure.
Technical SEO
The foundation rankings depend on. I work as a technical SEO consultant on crawlability, site architecture, Core Web Vitals and clean indexation, at scale.
- Site health audits
- Core Web Vitals
- Crawl & index control
AI Search Optimization
Be the brand AI assistants name. I shape your entities, content and citations so ChatGPT, Gemini and AI Overviews pull their answers from you.
- LLM visibility
- Entity & citations
- Answer-ready content
Link Building Strategy
Authority that genuinely moves rankings: relevant, high-DA placements earned through real relationships and digital PR, never spam.
- Digital PR
- 90+ DA placements
- Genuine partnerships
International SEO
Win search across regions and languages. As an international SEO consultant, I get hreflang and geo-targeting right and close each market's content gaps.
- Multi-region strategy
- Hreflang setup
- Local keyword gaps
Fractional SEO Leadership
Embedded SEO leadership for teams that need direction without a full-time hire. I set the strategy, mentor the team and own the outcome.
- Team mentorship
- Process & reporting
- Outcome ownership
AI Search · GEO / AEO / LLM SEO
Get your brand cited inside ChatGPT, Claude & Gemini.
Search is shifting from a list of blue links to a single AI-generated answer. Your future customers increasingly ask ChatGPT, Claude, Gemini and Perplexity instead of Google, and those tools surface only a handful of brands. I help businesses become one of them.
The work goes by a few names: Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and LLM SEO. The goal is the same: own the AI citation.
ChatGPTClaudeGeminiPerplexityGoogle AI OverviewsCopilot
GEO
Generative Engine Optimization
I structure your content, entities and authority so generative engines pull from your site, and name your brand, when they compose answers for your buyers.
AEO
Answer Engine Optimization
Answer engines reward clarity. I shape your pages into the clean, well-organised, question-first format that AI tools lift directly into their responses.
LLM SEO
Large Language Model SEO
From schema and citations to digital PR, I build the trust signals that make large language models treat your brand as a credible source worth recommending.
Is this you?
When to hire an SEO consultant
Hire an SEO consultant when organic search should be driving revenue but isn't, and your team needs senior judgement more than extra hands. These are the six situations I'm most often brought in to fix.
- You're getting traffic, but it isn't turning into leads or sales
- You've launched a new site and need to grow organic from scratch
- Your in-house SEO or agency has stalled and you're not sure why
- You want stronger, cleaner backlinks from sites that actually count
- You'd rather hand a complex SEO project to a specialist than juggle it
- You want your brand showing up inside ChatGPT and other AI tools
Why work with me
One senior consultant, accountable end to end
You get one experienced consultant who owns the strategy, does the thinking, and is honest about what will and won't move the needle.
Google Certified
Certified by Google and continually retrained as search and AI shift, so the advice reflects how ranking works today, not last year.
7+ Years of Experience
Hundreds of pages ranked since 2019 across higher education, SaaS, manufacturing and retail, through every major algorithm update.
Every Side of the Table
In-house SEO lead, agency account manager and independent consultant. I've seen the problem from each seat, so I know what actually works.
AI Search Expertise
Early, hands-on work getting brands cited inside ChatGPT, Perplexity and Google AI Overviews, not a label bolted on after the fact.
Proven Revenue Impact
I've turned organic search into a genuine revenue channel worth millions for the businesses I work with, measured rather than estimated.
Revenue, Not Vanity Metrics
I optimise for the numbers that grow a business (qualified leads, pipeline and revenue), not traffic that looks good but never converts.
Press & publications
Published on high-authority, industry-leading sites
For me, high-authority backlinks aren't a theory, they're something I earn. A few of the publications where my work has been featured and published:
- I've earned editorial backlinks for clients on high-authority sites like these.
- Every feature runs under my own name: real bylines, not anonymous guest posts.
- Click any logo to open the live article and search for my name.
In their words
Recommendations from people I've worked with
Senior leaders, managers and partners I've worked alongside, in their own words, each recommendation verified on LinkedIn.
We've had the privilege of working with Raaquib for the past 7 years, and he has been leading our SEO team with remarkable dedication. What stands out most about him is his focus on building a strong, sustainable foundation. While his strategies are not about chasing quick wins, the long-term results are tremendous and lasting. Thanks to the solid groundwork he creates, we've seen consistent growth and inbound opportunities that continue to compound over time.
Verified recommendation on LinkedIn
I worked with Raaquib on QuickMail's off-page SEO for a period of over 6 months. He is dedicated, resourceful, he has a can-do attitude, and he has experience in many areas of SEO. He helped us achieve great results during his time with us, and I warmly recommend him for any future off-page SEO projects.
Verified recommendation on LinkedIn
Raaquib is a specialist, who is not only an expert in his domain, but has an in-born skill to plan, implement and handle his clients with ease. And right after he assures, he delivers. One step further... Raaquib spends enough time looking through your brand to know what genuinely works versus what doesnt. Therefore: no fluff, just SERP stuff. Keep up with the 'postioning'.
Verified recommendation on LinkedIn
Raaquib knows how to get SEO results for his clients! When I worked with him, he explained in detail the time that it would take to get the results and actually got the results by moving the positions of the keywords to higher ranks. He is good at what he does, no doubt!!!
Verified recommendation on LinkedIn
The path here
Seven years, every seat in the room
Agency, in-house SaaS and independent consulting: the range that lets me read your SEO challenge from every angle.
- 2019 – 20212 yrs
SEO Executive
Citrusbug
Learned the craft agency-side: on-page, audits and the fundamentals across a busy portfolio of clients.
- 2021 – 20221 yr
SEO Team Lead
Salesmate (Sales CRM)
Led SEO for a B2B SaaS CRM, building the content and internal-linking engine that made organic a core growth channel.
- 2022 – 20253 yrs
SEO Account Manager
Ubrik Media
Ran SEO across a portfolio of agency clients, sharpening hands-on experience in competitive, fast-moving markets.
- 2025 – PresentPresent
Independent SEO Consultant
Working globally
Now consulting independently, helping SaaS founders, enterprises and ambitious SMEs grow through search and AI visibility.
Questions
SEO consulting, answered
Common questions from founders and marketing leaders weighing up an SEO consultant.
What does an SEO consultant actually do?
An SEO consultant is a specialist who audits where your site stands in search, builds a prioritised roadmap, and either does the work hands-on or guides your team through it. In my engagements the aim is always the same: turn organic and AI search into a dependable source of qualified leads and revenue.
What kinds of businesses do you work best with?
I work best with SaaS founders, B2B companies, marketing managers, universities, ambitious SMEs and agencies that need white-label support. My in-house experience is in SaaS, where I led SEO for a B2B SaaS CRM, and I still work as a SaaS SEO consultant for founders in that position. If you want a partner who optimises for revenue rather than vanity metrics, we'll work well together.
Related: Industries I work with
What is AI search optimization, and why does it matter now?
AI search optimization is the work of getting your brand cited and recommended inside ChatGPT, Perplexity and Google's AI Overviews. It matters now because more people start their search in these tools instead of the traditional results page, and each answer names only a handful of brands.
How long does SEO take to show results?
Most businesses see meaningful movement within 3–6 months, though crowded sectors can take longer. The exact pace depends on your starting point and how competitive your niche is. My work ranges from doubling traffic in six months to a 9x increase over a longer horizon. I'll give you an honest forecast before we start.
Do you offer one-off audits or only ongoing consulting?
Both. You can start with a focused SEO audit to get a clear, prioritised action plan, or engage me for ongoing consulting and fractional SEO leadership. Many clients begin with an audit and continue from there.
Why hire an independent SEO consultant instead of an agency?
With an agency you often pay for overhead and get junior staff doing the work. Working with me, you deal directly with the person who builds the strategy and owns the results: senior thinking, faster decisions and no account-manager telephone game. I bring in trusted specialists when a project needs extra hands. I break down the trade-offs in my consultant vs agency comparison.
How do you measure SEO success?
By the outcomes that matter to your business: qualified leads, pipeline and revenue from organic search, not vanity traffic. Every number I report is verified in Google Search Console, Looker Studio or Ahrefs, and I'm transparent about what's working and what isn't.
Can SEO really generate more leads for my business?
Yes, that's the whole point of how I work. I optimise for qualified leads and revenue, not rankings for their own sake. That has meant tripling conversions for one client and multiplying enquiries for another. The aim is always measurable pipeline, not numbers that only look good on a chart.
Let's talk
Make organic search your most dependable channel
Book a free strategy call. I'll pressure-test your current SEO, surface the fastest path to qualified leads, and map what AI search means for your brand.